When you are ready to create your corporate identity or logo design, you have two options: 1) you can hire a freelance logo designer to do the work for you, or 2) you can hire a logo design company to create your brand identity to create you. So, considering how little you know about the design industry, signage and brand identity, what’s the best option for you? To make your life easier and help you make the right decision, we will now discuss both options in detail so that you can make the perfect decision.
If you hire a freelancer, how do you trust him? If you find him online, how do you know that his portfolio is genuine and that he hasn’t copied top-notch designs from other designers? Since there is no way to find out, you will have to do a lot of research on the designer’s reputation. Now there are many famous designers, so if he has a good reputation on the internet, then you may easily find a designer you like.
On the other hand, it may be a better option to hire a design firm to create your corporate identity as reputable companies will try their best to gain the trust of their clients. This way they can maintain their value in the market. So if you have a lot of time, you can research your favorite designers. If you do not have much time, it is best to call on a professional company.
When creating your corporate identity, you should not compromise on quality. So, to ensure you get high quality work, you should always hire an experienced designer or agency. Hiring a hobbyist can become the biggest mistake of your life. Experience will teach you a lot as your education through books and then practical knowledge and real life inspiration work together to sharpen your skills. Therefore, it is always advisable to find an experienced company brand identity designer who can help you reflect the true image of your company through your logo design.
Hiring someone with no experience to save a few bucks can cost you thousands of dollars in potential clients in the long run. So when hiring (be it a freelancer or a company), give weight to their experience.
This is something very important. Talk to them before hiring someone and ask what the penalty is if they don’t meet the deadline. Some designers and companies don’t care about deadlines once they receive your money. Therefore, discuss sanctions with them first. That way you are safe.
With these tips, you can now evaluate logo designers and logo design companies and then decide which one is right for your project.