Sometimes a design agency takes on more clients than they have time for. The workload can go up and down and sometimes they have to outsource this work to freelancers. Outsourcing is where design firms hire freelancers or companies to work on specific projects for them. The work is presented in the form of “produced by the design office”, and all rights are theirs.
Outsourcing is a great way to reduce your workload and increase your company’s customer base. Many design firms specialize as banner or logo designers, and advertising their services through their website can mean that the amount of work they receive can fluctuate from week to week. No design firm wants to turn away clients when a job comes along, so outsourcing to freelancers is a great way to keep clients happy and save some money.
Instead of turning down clients and not charging anything for the project, accept the project and hire a known or trusted freelancer in a competitive environment, pay the freelancer a competitive rate and receive the full amount for the project. This is more beneficial.
It’s also good for smaller businesses that don’t have the resources to add salaried employees, or whose workloads aren’t high enough to financially justify full-time employees. Therefore, paying a low rate for a freelancer to do a temporary job when needed is more beneficial than an hourly wage.
Logos and banners are often stepping stone projects for relatively new freelancers. On bidding sites, freelancers use these projects to build their portfolios so they can move on to other bigger things. This means that a company that specializes in logos and banners has a larger market of competitive freelancers who are experts in the field or new to freelancing.
New doesn’t necessarily mean less, new means talented freelancers just starting out, or someone with a business background who recently went freelance. That doesn’t mean there aren’t poor freelancers out there. Bidding sites are often very useful for companies looking for new freelancers to add to their arsenal. They encourage lower rates and companies can research any bidder. Most freelancers have a portfolio, or if they don’t, they can show the logo concept work to demonstrate the style and direction they will develop. This allows companies to rate each freelancer individually and not have to settle for substandard work. Each offer has different strengths, such as past experience, real-world examples, conceptual designs, feedback from other projects and, of course, low interest rates.
Freelance work such as logos and banners not only saves money, time, and drama, but also frees up time for companies to spend on bigger, more important projects that might bring in more revenue.